Praveen drives business and technical strategy for consumer, automotive and emerging business areas such as medical electronics. Prior to this role, Praveen was General Manager, Embedded Software and incubated various software groups within TI India including DSP Emerging End Equipments, Wireless/OMAP, Automotive & DLP (Digital Light Processing). He was elected to TI's technical ladder in 1996 for his contributions in the area of imaging and was the technical lead for the product that won the EDN Innovation of the Year Award for the year 2000. Praveen holds over 6 US patents & has over 4 international publications in the area of imaging to his credit. He is also currently Chairman of the REACH Monitoring Committee, TIFAC-CORE Digital Image Processing/Medical (a government of India initiative to build deep expertise in niche technology areas which are industry relevant).